RETRACTED ARTICLE: Immersive Museums in the Digital Age: Exploring the Impact of Virtual Reality on Visitor Satisfaction and Loyalty
Gengrui Li, Shihua Lin, Yali Tian
Topics & Concepts
Visitor patternLoyaltyVirtual realityEntrepreneurshipPsychologyMultimediaAdvertisingBusinessMarketingComputer scienceHuman–computer interactionFinanceProgramming languageVirtual Reality Applications and ImpactsDigital Marketing and Social MediaCustomer Service Quality and Loyalty