Social media as a platform in academic library marketing: A comparative study
Wesley Wing Hong Cheng, Ernest Lam, Dickson K.W. Chiu
Topics & Concepts
Social mediaAcademic librarySocial media marketingOrder (exchange)CyberpsychologyWorld Wide WebSociologyPublic relationsBusinessAdvertisingComputer scienceLibrary sciencePolitical scienceFinanceWeb and Library ServicesImpact of Technology on AdolescentsDigital Marketing and Social Media