Litcius/Paper detail

How temporal perspective affects the effectiveness of upcycled vs. recycled product advertisements

You Li, Shuilong Wu, Yongna Yuan, Zekun Hu

2024Journal of Retailing and Consumer Services14 citationsDOI

Topics & Concepts

Perspective (graphical)AdvertisingProduct (mathematics)BusinessMarketingArtMathematicsVisual artsGeometryEnvironmental Education and SustainabilityEnvironmental Sustainability in BusinessBehavioral Health and Interventions
How temporal perspective affects the effectiveness of upcycled vs. recycled product advertisements | Litcius