The influence of brand credibility and brand loyalty on customer satisfaction and continued use intention in new voice assistance services based on AI
Luis Matosas-López
Topics & Concepts
CredibilityCustomer satisfactionPsychologyLoyaltyBrand loyaltyQuality (philosophy)Structural equation modelingBrand managementMarketingBrand awarenessSource credibilityAdvertisingSample (material)BusinessComputer sciencePolitical scienceChromatographyChemistryEpistemologyLawPhilosophyMachine learningAI in Service InteractionsOrganizational and Employee PerformanceTechnology Adoption and User Behaviour