How Can Our Tweets Go Viral? Point-Process Modelling of Brand Content
Amir Hassan Zadeh, Ramesh Sharda
Topics & Concepts
PopularityComputer scienceViral marketingSocial network (sociolinguistics)Social mediaUser-generated contentInformation cascadeProcess (computing)Data scienceWorld Wide WebMathematicsPsychologyStatisticsSocial psychologyOperating systemDiffusion and Search DynamicsPoint processes and geometric inequalitiesEvolutionary Game Theory and Cooperation