An introduction to grey influence analysis (GINA): Applications to causal modelling in marketing and supply chain research
R. Rajesh
Topics & Concepts
Computer scienceSet (abstract data type)GreenwashingOperations researchSupply chainPosition (finance)Control (management)MarketingManagement scienceEconometricsEconomicsBusinessArtificial intelligenceMathematicsPolitical scienceCorporate social responsibilityPublic relationsProgramming languageFinanceEnergy and Environmental SustainabilityEnvironmental Sustainability in BusinessSustainable Supply Chain Management