Exploring the impact of metaverse adoption on supply chain effectiveness: A pathway to competitive advantage
Muhammad Turki Alshurideh, arween Al Kurdi, Sara Yasin, Yousef Damra, Anwar Al-Gasaymeh, Haitham M. Alzoubi, Samer Hamadneh, Nidal Alzboun, Enass Khalil Alquqa
Abstract
In the rapidly evolving landscape of supply chain management, the advent of the metaverse presents a novel frontier with significant potential for enhancing operational effectiveness and excellence. This study aims to examine the effect of metaverse adoption on various dimensions of the supply chain, including resilience, agility, flexibility, and performance. Utilizing a quantitative research approach, the research analyzes survey data from a significant sample size of 737 organizations that have adopted metaverse technology into their supply chain operations. The employment of partial least squares structural equation modeling (PLS-SEM) offers a comprehensive understanding of the metaverse's role in enhancing the dynamism and efficiency of supply chains. This study contributes to the emerging field of digital transformation in supply chain management by providing empirical evidence on the effectiveness of metaverse technology. It bridges the gap in literature regarding the practical application of advanced digital solutions in enhancing supply chain operations and sets a foundation for future research in this area.