Can facial expressions predict beer choices after tasting? A proof of concept study on implicit measurements for a better understanding of choice behavior among beer consumers
Takahiro Wakihira, Masahito Morimoto, Seiichi Higuchi, Yasushi Nagatomi
Topics & Concepts
Wine tastingPsychologyFacial expressionTasteSubconsciousSocial psychologyCommunicationFood scienceMedicineNeurosciencePathologyWineAlternative medicineChemistrySensory Analysis and Statistical MethodsOlfactory and Sensory Function StudiesMultisensory perception and integration