The use of event related potentials brain methods in the study of Conscious and unconscious consumer decision making processes
Behçet Yalın Özkara, Richard P. Bagozzi
Topics & Concepts
Unconscious mindUnconsciousnessPurchasingConsciousnessPsychologyNeural correlates of consciousnessConsumer behaviourOrder (exchange)MarketingAdvertisingSocial psychologyCognitionBusinessPsychoanalysisFinancePsychiatryNeuroscienceNeural and Behavioral Psychology StudiesEEG and Brain-Computer InterfacesFace Recognition and Perception