Seeing AI as human or machine? Effects of transparency, valence, and readability on review summary helpfulness
Yerin Yhee, Chulmo Koo
Topics & Concepts
HelpfulnessReadabilityTransparency (behavior)PerceptionMediationPsychologyValence (chemistry)Generative grammarGenerative modelDigital strategyApplied psychologySocial psychologySalience (neuroscience)Product (mathematics)Consumer behaviourEmotional valenceAdvertisingInternet privacyAffordanceCognitionSocial influenceCognitive psychologySocial mediaUser engagementGrounded theoryAI in Service InteractionsImpact of AI and Big Data on Business and SocietySentiment Analysis and Opinion Mining