Litcius/Paper detail

Emerging cyborg products: An ethical market approach for market segmentation

Mario Arias-Oliva, Jorge Pelegrín Borondo, Ana María Lara Palma, Emma Juaneda Ayensa

2020Journal of Retailing and Consumer Services18 citationsDOI

Topics & Concepts

Market segmentationPerspective (graphical)Sample (material)Scale (ratio)MarketingBusinessEmerging marketsEthical issuesSegmentationEngineering ethicsEngineeringArtificial intelligenceGeographyComputer scienceCartographyFinanceChemistryChromatographyPsychology of Moral and Emotional JudgmentEthics in Business and EducationConsumer Behavior in Brand Consumption and Identification