We stand by our brand: Consumers’ post-food safety crisis purchase intention and moral reasoning
Heyao Yu, Tiffany S. Legendre, Jing Ma
Topics & Concepts
ImmoralityRationalization (economics)FeelingDisgustPsychologyMoralitySocial psychologyEconomicsMicroeconomicsPolitical scienceAngerLawPsychology of Moral and Emotional JudgmentEthics in Business and EducationCultural Differences and Values