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AI is Changing the World: Achieving the Promise, Minimizing the Peril

Dhruv Grewal, Abhijit Guha, Marc Becker

2024Journal of Macromarketing13 citationsDOIOpen Access PDF

Abstract

Grewal, Guha, and Becker (2024; GGB) provided an initial position paper, outlining the promises and perils of AI, as well as three grand societal challenges linked to AI. Seven sets of researchers have provided insightful commentaries in response to GGB (2024), in efforts that introduce new themes or else challenge some of the initial claims. With this response paper, we summarize those commentaries, clarify points of agreement and contrast, and augment the themes in GGB (2024) based on the insights gained from the commentaries. Specifically, we present two additional grand societal challenges linked to AI, reflecting our continued dedication to broadening discussions about both the promises and the perils of AI.

Topics & Concepts

MacromarketingBusinessEconomicsPolitical scienceNatural resource economicsEconomic systemLaw and economicsPolitical economyMarket economyAI in Service InteractionsEthics and Social Impacts of AIArtificial Intelligence in Healthcare and Education
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