Early bird catches the worm! Meta-analysis of autonomous vehicles adoption – Moderating role of automation level, ownership and culture
Krishnan Gopinath, Gopalakrishnan Narayanamurthy
Abstract
The ongoing competition between traditional vehicle manufacturers and technology companies for quickly developing autonomous vehicles (AVs) and gaining early traction in the market is well known. However, some issues need to be cleared regarding the antecedents of the behavioral intention to use AVs. In this context, we conducted a meta-analysis using the TIS (Technological, Individual, and Security) framework, to understand the convergence and divergence of the factors influencing the behavioral intention to use AV technology. This meta-analysis tested the hypotheses using a database of 65 studies obtained from 58 articles with the cumulative sample size of 37,076. The study identified perceived usefulness, attitude, trust, safety, hedonic motivation, and social influence as the critical antecedents of AV adoption. Several of the relationships investigated in the study were moderated by factors such as level of automation, vehicle ownership and culture. The results revealed fewer incentives for the public to accept AVs. Theoretical contributions and recommendations to practitioners and policymakers have also been discussed.