Advertising in the metaverse and its implications for brands and society: A multi-stakeholder perspective
Tymoteusz Doligalski, Nikodem Sarna, Bernadett Köles, Aneta Siejka, Robert Kozielski
Topics & Concepts
Perspective (graphical)StakeholderMetaverseAdvertisingBusinessMarketingPublic relationsComputer sciencePolitical scienceArtificial intelligenceVirtual realityVirtual Reality Applications and ImpactsDigital Marketing and Social MediaTechnology Adoption and User Behaviour