Guest editorial: Artificial intelligence as a market-facing technology: getting closer to the consumer through innovation and insight
Stuart J. Barnes, Ko de Ruyter
Abstract
TEST 02 - Elsevier's Scopus, the largest abstract and citation database of peer-reviewed literature. Search and access research from the science, technology, medicine, social sciences and arts and humanities fields.
Topics & Concepts
MarketingBusinessAI in Service InteractionsDigital Marketing and Social MediaBig Data and Business Intelligence