Litcius/Paper detail

Impact of Artificial Intelligence Technologies on Marketing Performance

Rami Essa Abu Ghaith, Sulieman Ibraheem Shelash Al-Hawary, Leen Sulieman Mohammad, Dalbir Singh, Anber Abraheem Shlash Mohammad, Abdullah Matar Al-Adamat, Amro Adel Abu Lemoun, Menahi Mosallam Alqahtani

2023Contributions to management science35 citationsDOI

Topics & Concepts

Sample (material)MarketingTest (biology)Customer satisfactionPopulationComputer scienceKnowledge managementEngineeringBusinessDemographyChromatographySociologyBiologyPaleontologyChemistryOrganizational and Employee PerformanceHalal products and consumer behaviorTechnology Adoption and User Behaviour