Why can’t we help but love mobile banking chatbots? Perspective of stimulus-organism-response
Nitin Upadhyay, Aakash Kamble
Topics & Concepts
ChatbotPerspective (graphical)PsychologyCustomer relationship managementCustomer engagementMobile deviceMarketingAdvertisingBusinessComputer scienceWorld Wide WebSocial mediaArtificial intelligenceAI in Service InteractionsDigital Marketing and Social MediaConsumer Retail Behavior Studies