Assessment of millennial organic food consumption and moderating role of food neophobia in Pakistan
Umair Kashif, Hong Chen, Snovia Naseem, Waris Ali Khan, Muhammad Waqar Akram, Khalil Ur Rehman, Shahla Andleeb
Topics & Concepts
NeophobiaPsychologyConsumption (sociology)PurchasingStructural equation modelingMarketingSocial influenceFood consumptionSocial psychologyAdvertisingBusinessDevelopmental psychologyEconomicsSociologyAgricultural economicsSocial scienceStatisticsMathematicsOrganic Food and AgricultureEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and Identification