Did you hear our brand is hated? The unexpected upside of hate-acknowledging advertising for polarizing brands
Lisa Monahan, Jennifer A. Espinosa, Jeff Langenderfer, David J. Ortinau
Topics & Concepts
CredibilityAdvertisingPopulationPerceptionPsychologyBusinessBrand awarenessMarketingSociologyPolitical scienceNeuroscienceDemographyLawHate Speech and Cyberbullying DetectionGender, Feminism, and MediaDigital Marketing and Social Media