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Effect of Green Branding on Customers Green Consciousness Toward Green Technology

Anber Abraheem Shlash Mohammad, Mohammad M. Al-Qasem, Sameer Moh’d Tawfiq Khodeer, Faraj Mazyed Faraj Aldaihani, Atallah Fahed Alserhan, Ayman Ahmad Abu Haija, Fu’ad Abdallah Al-Fakeh, Sulieman Ibraheem Shelash Al-Hawary

2023Contributions to management science73 citationsDOI

Topics & Concepts

Structural equation modelingBusinessSample (material)MarketingOrder (exchange)ConsciousnessPopulationAdvertisingPsychologyMathematicsSociologyStatisticsFinanceChemistryChromatographyDemographyNeuroscienceOrganizational and Employee PerformanceEnvironmental Sustainability in BusinessDigital Marketing and Social Media
Effect of Green Branding on Customers Green Consciousness Toward Green Technology | Litcius