Litcius/Paper detail

Balancing identity diversity and product contexts: Understanding consumer trust in AI-enhanced chatbot services

Yangyang Lu, Jing Zhang

2024Journal of Retailing and Consumer Services29 citationsDOI

Topics & Concepts

ChatbotDiversity (politics)Identity (music)Product (mathematics)BusinessInternet privacyMarketingWorld Wide WebPsychologyAdvertisingKnowledge managementComputer scienceSociologyAestheticsArtAnthropologyMathematicsGeometryAI in Service InteractionsDigital Marketing and Social MediaSharing Economy and Platforms