AliCoCo: Alibaba E-commerce Cognitive Concept Net
Xusheng Luo, Luxin Liu, Yonghua Yang, Le Bo, Yuanpeng Cao, Jing‐Hang Wu, Qiang Li, Keping Yang, Kenny Q. Zhu
Abstract
One of the ultimate goals of e-commerce platforms is to satisfy various shopping needs for their customers. Much efforts are devoted to creating taxonomies or ontologies in e-commerce towards this goal. However, user needs in e-commerce are still not well defined, and none of the existing ontologies has the enough depth and breadth for universal user needs understanding. The semantic gap in-between prevents shopping experience from being more intelligent. In this paper, we propose to construct a large-scale E-commerce Cognitive Concept Net named "AliCoCo", which is practiced in Alibaba, the largest Chinese e-commerce platform in the world. We formally define user needs in e-commerce, then conceptualize them as nodes in the net. We present details on how AliCoCo is constructed semi-automatically and its successful, ongoing and potential applications in e-commerce.