Editorial: When service technologies and human experiences intersect
Mark S. Rosenbaum, Rebekah Russell‐Bennett
Abstract
Purpose This paper aims to identify future research opportunities that address human–technology service interactions. Design/methodology/approach This editorial is based on the author’s personal reflections and conceptualizations of ideas from past previous research and theory. Findings The authors identify three opportunities for further research on technology and humanity: service technology and social interaction and service technology and societal prosperity. Research limitations/implications Service researchers need to realize that topics such as technology, robots, artificial intelligence are not mutually exclusive from topics that seek to improve the human condition, such as transformative service research. We encourage service researchers to explore how digital technologies in service domains impacts consumers, communities, and even, global humanity. Practical implications Researchers have guidance on areas in which pioneering theoretical and methodological opportunities abound. Originality/value This editorial offers new perspectives on technology and humanity considering the effect of the global pandemic.