The effect of message framing and language intensity on green consumption behavior willingness
Siqi Dai, Kai Chen, Rui Jin
Topics & Concepts
InterdependenceSocial psychologyFraming (construction)Construal level theoryPsychologyFraming effectPersuasionPolitical scienceEngineeringLawStructural engineeringEnvironmental Education and SustainabilityBehavioral Health and InterventionsCultural Differences and Values