Analysis of the moderating effect of front-of-pack labelling on the relation between brand attitude and purchasing intention
Cayetano Medina Molina, Manuel Rey‐Moreno, Rafael Periáñez Cristóbal
Topics & Concepts
LabellingPurchasingPsychologyRelation (database)AdvertisingMarketingSample (material)Brand awarenessComprehensionBusinessComputer scienceChemistryProgramming languageChromatographyDatabaseCriminologyConsumer Attitudes and Food LabelingConsumer Packaging Perceptions and TrendsObesity, Physical Activity, Diet