Litcius/Paper detail

The Fourth Industrial Revolution

Abhijit Roy

2020Journal of International Consumer Marketing14 citationsDOI

Abstract

“May you live in interesting times…”Anonymous Chinese proverbThe pace of technological change is moving at warp speed and creating new possibilities in the way we live, work and socialize. The cont...

Topics & Concepts

Industrial RevolutionMarketingPsychologyBusinessEconomicsAdvertisingPolitical scienceLawDigital Transformation in IndustryEconomic and Technological Innovation