When and how to sell pleasurably painful experiences
Anqi Luo, Anna S. Mattila
Topics & Concepts
PleasureArousalMorningEveningPsychologyPreferenceSocial psychologyAdvertisingMedicinePsychotherapistMicroeconomicsInternal medicinePhysicsBusinessAstronomyEconomicsOlfactory and Sensory Function StudiesMultisensory perception and integrationColor perception and design