Litcius/Paper detail

Persona analytics: Analyzing the stability of online segments and content interests over time using non-negative matrix factorization

Bernard J. Jansen, Soon‐gyo Jung, Shammur Absar Chowdhury, Joni Salminen

2021Expert Systems with Applications12 citationsDOI

Topics & Concepts

PersonaComputer scienceLeverage (statistics)AnalyticsCustomer baseData collectionData scienceBig dataWorld Wide WebData miningArtificial intelligenceMarketingBusinessHuman–computer interactionStatisticsMathematicsPersona Design and ApplicationsService and Product InnovationInnovative Human-Technology Interaction
Persona analytics: Analyzing the stability of online segments and content interests over time using non-negative matrix factorization | Litcius