A Behavioral Science Perspective on Consumers’ Engagement With Demand Response Programs
Daniel Sloot, Nico Lehmann, Armin Ardone, Wolf Fïchtner
Abstract
Residential electricity demand response programs can play a substantial role in facilitating a sustainable energy transition, but it is important to examine the consumer behaviors necessary to harness this potential. We outline three behavioral dimensions relevant for effective demand response, namely investment, participation, and actual response. We discuss the factors that underpin them as well as possible behavioral interventions to promote demand response behaviors.
Topics & Concepts
Demand responsePerspective (graphical)Demand managementInvestment (military)Psychological interventionBehavioral economicsElectricityBusinessEnvironmental economicsDemand forecastingConsumer behaviourMarketingEconomicsPsychologyMicroeconomicsEngineeringComputer sciencePolitical scienceMacroeconomicsArtificial intelligencePoliticsElectrical engineeringPsychiatryLawEnvironmental Education and SustainabilitySmart Grid Energy ManagementEnergy and Environment Impacts