Litcius/Paper detail

Consumer segmentation with large language models

Yinan Li, Ying Liu, Muran Yu

2024Journal of Retailing and Consumer Services25 citationsDOI

Topics & Concepts

SegmentationBusinessComputer scienceNatural language processingLinguisticsArtificial intelligencePhilosophySentiment Analysis and Opinion MiningDigital Marketing and Social MediaConsumer Market Behavior and Pricing
Consumer segmentation with large language models | Litcius