Plant-based milk alternatives: consumer needs and marketing strategies
Vessela Warren, Robin Bell, Sonja Bruning-Mescher
Topics & Concepts
MarketingBusinessConsumption (sociology)MainstreamCustomer needsProduct (mathematics)Consumer demandNiche marketMaslow's hierarchy of needsConsumer behaviourAdvertisingEconomicsPsychologySociologyPolitical scienceMarket economySocial scienceSocial psychologyLawGeometryMathematicsAgriculture Sustainability and Environmental ImpactOrganic Food and AgricultureCulinary Culture and Tourism