Socially relative reward valuation in the primate brain
Masaki Isoda
Abstract
Reward valuation in social contexts is by nature relative rather than absolute; it is made in reference to others. This socially relative reward valuation is based on our propensity to conduct comparisons and competitions between self and other. Exploring its neural substrate has been an active area of research in human neuroimaging. More recently, electrophysiological investigation of the macaque brain has enabled us to understand neural mechanisms underlying this valuation process at single-neuron and network levels. Here I show that shared neural networks centered at the medial prefrontal cortex and dopamine-related subcortical regions are involved in this process in humans and nonhuman primates. Thus, socially relative reward valuation is mediated by cortico-subcortically coordinated activity linking social and reward brain networks.