Cyber security: Building digital trust
Ivana Baltezarević, Radoslav Baltezarević
Abstract
Although information and communication technologies have made communication, entertainment and business easier for people, they have also enabled cybercriminals to carry out their illegal activities in the digital environment. By misusing data, but also by activities that can cause emotional and physical damage to Internet users, cybercriminals have contributed to the erosion of the trust of consumers who have satisfied their needs and desires with digital shopping. In times of global pandemic, when a large number of consumers were forced to use online shopping services, this distrust caused great damage to companies. Strategies to rebuild trust and revitalize consumer loyalty are imperative for many organizations if they want to survive in the marketplace. Of course, legislative support is also needed to ensure cyber security, which is increasingly taking on global dimensions in its scope, presenting imperatives in defense against cyber threats to states themselves, threatening their economic and political stability.