Challenges and Opportunities of Artificial Intelligence in Digital Transformation: A Systematic Literature Review
M.tahir KAVAK, Lazar Rusu
Abstract
In the digital era, the development of new technologies like artificial intelligence (AI) greatly impacts organizations. Many organizations undergo a digital transformation (DT), an organizational change that uses innovative digital technologies and strategic leverage of resources and capabilities to provide value for its stakeholders. As part of the digital transformation strategy, AI technologies offer great opportunities to gain a competitive advantage. However, AI poses some serious challenges to organizations. Understanding AI’s opportunities and challenges is critical for organizations and society. This research addresses the challenges and opportunities of AI in DT through a systematic literature review using the PRISMA framework as a research strategy. The data was retrieved from 32 articles as a final result of a search through well-known databases (Scopus and Web of Science) and was analyzed using the content analysis method. The results can be useful for organizations that wish to know the challenges and opportunities of using AI in DT as part of their digital transformation strategy. Each organization can evaluate the findings of this study based on its specific needs and expectations for utilizing AI in DT, and leverage AI benefits such as increased efficiency and better decision-making.