Who prefers renewable energy? A moderated mediation model including perceived comfort and consumers’ protected values in green energy adoption and willingness to pay a premium
Juan Pablo Loaiza-Ramírez, Torsten Reimer, Carlos Eduardo Moreno-Mantilla
Topics & Concepts
Willingness to payMediationRenewable energyModerated mediationContext (archaeology)BusinessMarketingPsychologySocial psychologyEconomicsMicroeconomicsEngineeringGeographyElectrical engineeringPolitical scienceArchaeologyLawEnvironmental Education and SustainabilityEnvironmental Sustainability in BusinessEconomic and Environmental Valuation