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Augmented reality is human-like: How the humanizing experience inspires destination brand love

Tseng‐Lung Huang, Ben Shaw‐Ching Liu

2021Technological Forecasting and Social Change85 citationsDOI

Topics & Concepts

Augmented realityAdvertisingAestheticsBusinessComputer scienceArtHuman–computer interactionVirtual Reality Applications and ImpactsAugmented Reality ApplicationsDiverse Aspects of Tourism Research
Augmented reality is human-like: How the humanizing experience inspires destination brand love | Litcius