The impact of environmental messages on consumer responses to plant-based meat: Does language style matter?
Tian Ye, Anna S. Mattila
Topics & Concepts
Consumption (sociology)Affect (linguistics)PsychologyBusinessAdvertisingStyle (visual arts)MarketingPsychological interventionCommunicationGeographySociologyArchaeologySocial sciencePsychiatryEnvironmental Education and SustainabilityEnvironmental Sustainability in BusinessAnimal and Plant Science Education