Therapeutic Value of Drugs Frequently Marketed Using Direct-to-Consumer Television Advertising, 2015 to 2021
Neeraj G. Patel, Thomas J. Hwang, Steven Woloshin, Aaron S. Kesselheim
Abstract
This cohort study assesses whether drugs with the most direct-to-consumer television advertising represent advances over existing treatments.
Topics & Concepts
AdvertisingDirect-to-consumer advertisingTelevision advertisingValue (mathematics)BusinessMedicinePharmacologyComputer scienceMedical prescriptionMachine learningPharmaceutical industry and healthcarePharmaceutical Economics and PolicyAcademic Publishing and Open Access