Will consumers really pay for green electricity? Comparing stated and revealed preferences for residential programs in the United States
Lauren Knapp, Eric O’Shaughnessy, Jenny Heeter, Sarah Mills, John DeCicco
Topics & Concepts
Renewable energyWillingness to payBusinessElectricityPortfolioRenewable portfolio standardEnvironmental economicsPublic economicsEconomicsMarketingFeed-in tariffEnergy policyMicroeconomicsFinanceEngineeringElectrical engineeringEnvironmental Education and SustainabilityEconomic and Environmental ValuationSocial Acceptance of Renewable Energy