What XiaoHongShu Users Care About: An analysis of Online Review Comments

Abstract

This paper studies the attributes of XiaoHongShu, a social e-commerce business, by analyzing the big data set of user comments through data mining and sentiment analysis to find out the problems existing in XiaoHongShu and put forward suggestions. Findings show that the main attributes of XiaoHongShu can be summarized into three aspects: social media, sharing platform, and software service. Besides, many users have negative attitudes to their experience in XiaoHongShu. This research can help XiaoHongShu further explore the platform's value and bring a better experience to users. It can also provide more information and reference for the exploration of social e-commerce.

Topics & Concepts