Litcius/Paper detail

The Impact of Digital Marketing Tools on Customer Loyalty of Jordanian Islamic Banks

Abdullah Matar Al-Adamat, Mutaz KassabAlserhan, Leen Sulieman Mohammad, Dalbir Singh, Sulieman Ibraheem Shelash Al-Hawary, Anber Abraheem Shlash Mohammad, Mohammad Faleh Ahmmad Hunitie

2023Contributions to management science23 citationsDOI

Topics & Concepts

IslamLoyalty business modelLoyaltyBusinessMarketingStructural equation modelingSample (material)Social mediaAdvertisingService (business)Computer scienceService qualityMathematicsStatisticsWorld Wide WebGeographyChemistryArchaeologyChromatographyOrganizational and Employee PerformanceHalal products and consumer behaviorOrganizational Leadership and Management Strategies