One pie, many recipes: The role of artificial intelligence chatbots in influencing Malaysian solo traveler purchase intentions
Jennifer Yee‐Shan Chang, Jun‐Hwa Cheah, Xin‐Jean Lim, Alastair M. Morrison
Topics & Concepts
PsychologyArtificial intelligenceAdvertisingComputer scienceBusinessAI in Service InteractionsHalal products and consumer behaviorDigital Marketing and Social Media