Benchmarking US consumption and perceptions of beef and <scp>pl</scp>ant‐<scp>based</scp> proteins

Abstract

Abstract This article uses two complementary analyses to document consumption of beef and plant‐based proteins along with perceptions held by US consumers. Beef is chosen three times more often than plant‐based proteins and consumers hold a positive image of beef overall. Key differences are outlined between regular meat consumers and those declaring alternative diets. Combined these findings extend understanding in the dynamic situation presented by plant‐based proteins in the US market.

Topics & Concepts