Examining product quality and competitiveness via online reviews: An integrated approach of importance performance competitor analysis and Kano model
Suah Kim, Sohyun Park, Minjung Kwak, Changmuk Kang
Topics & Concepts
Kano modelQuality (philosophy)BusinessProduct (mathematics)MarketingIndustrial organizationProcess managementService qualityPhilosophyGeometryService (business)MathematicsEpistemologySentiment Analysis and Opinion MiningDigital Marketing and Social MediaAdvanced Text Analysis Techniques