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Does Social Media Marketing Affect Marketing Performance

Anber Abraheem Shlash Mohammad, Malek Yousef Barghouth, Nida’a Al-Husban, Faraj Mazyed Faraj Aldaihani, Doa’a Ahmad Odeh Al-Husban, Amro Adel Abu Lemoun, Alaa Dalky, Sulieman Ibraheem Shelash Al-Hawary

2023Contributions to management science68 citationsDOI

Topics & Concepts

IBMMarketingBusinessAffect (linguistics)Social media marketingSample (material)Social mediaPopulationAdvertisingSet (abstract data type)Digital marketingPsychologyComputer scienceSociologyMaterials scienceChemistryWorld Wide WebProgramming languageChromatographyNanotechnologyCommunicationDemographyOrganizational and Employee PerformanceDigital Marketing and Social MediaTechnology Adoption and User Behaviour
Does Social Media Marketing Affect Marketing Performance | Litcius