Green marketing in supermarkets: Conventional and digitized marketing alternatives to reduce waste
Jorge Gustavo, Luiz Reni Trento, Michele de Souza, Giancarlo Medeiros Pereira, Ana Beatriz Lopes de Sousa Jabbour, Nelson Oly Ndubisi, Charbel José Chiappetta Jabbour, Míriam Borchardt, Leandro Zvirtes
Topics & Concepts
Green marketingMarketingBusinessFood Waste Reduction and SustainabilityEnvironmental Sustainability in BusinessConsumer Packaging Perceptions and Trends