Immersive time (ImT): Conceptualizing time spent in the metaverse
Emmanuel Mogaji, Jochen Wirtz, Russell W. Belk, Yogesh K. Dwivedi
Topics & Concepts
MetaverseComputer scienceMarketingBusinessHuman–computer interactionVirtual realityVirtual Reality Applications and ImpactsConsumer Retail Behavior StudiesMind wandering and attention