Sports, Gigs, and TikToks: Multichannel Advertising of Oral Nicotine Pouches

Abstract

This commentary highlights the aggressive advertising strategies being used to market oral nicotine pouches, including through online media, motorsport sponsorships, and out-of-home adverts. We underscore the need for balanced policy measures that maintain access to reduced harm alternatives for existing tobacco and nicotine users while minimizing exposure to youth and nonusers.

Topics & Concepts