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Me, my avatar, and my sneakers: The effect of avatar customization on the psychological ownership of virtual fashion items

Do Yeon Kim, Ju Yeun Jang

2025Computers in Human Behavior9 citationsDOI

Topics & Concepts

AvatarPersonalizationPsychologyComputer scienceSocial psychologyHuman–computer interactionWorld Wide WebVirtual Reality Applications and ImpactsAesthetic Perception and AnalysisFashion and Cultural Textiles
Me, my avatar, and my sneakers: The effect of avatar customization on the psychological ownership of virtual fashion items | Litcius